2025, the strategy set sail!

On the morning of 13th January, the company held the first 2025 all-employee study meeting. In the stirring melody of ‘Song of Tianjie’, all the staff participated in the meeting with full enthusiasm. At the meeting, firstly, the excellent employees of last month were honoured, and the list of masters and apprentices and the list of masters were announced. After that, the chairman of the board,Chen Xiaolin, delivered a proclamation titled ‘2025 Annual Company-Level Strategic Objectives and Key Work’.

The origin of the word ‘strategy’ and its important ideas. Chen Xiaolin, Chairman of the Board ofDirectors, said that the term ‘strategy’ first originated in the military field. With the development of the times, this concept was introduced into the economic field, and became the core tool for the senior leaders of enterprises to formulate long-term development blueprints. It is not only related to the survival and development ofenterprises, but also the core position in modern enterprise management. Byciting Mao Zedong's strategic thinking - emphasising that leaders should focustheir attention on the most critical issues - as well as Huawei's pinpoint strategy and strategy for the communications sector, Chen profoundly elaboratedon the key role of strategy in enterprise development. He also mentioned inparticular that Tianjie always aims at high-end customers in global cables and cables, and that it is important to choose a high level and require itself to score 100 points, and to pursue excellence in both the formulation and execution of any work plan.

Trend chart of the company's major financial indicators for the past five years. ChenXiaolin, Chairman of the Board of Directors, shared that the Company has achieved solid growth over the past five years. Starting from 2021, the Companyhas set clear targets to 2025 and has taken a series of measures to facilitate the realisation of these targets. Specifically, the company's performance has been significantly improved through strategic focus on optimising management and improving product quality and productivity.

The company's key efforts in 2025 It will be centred around the following areas:

1.Strategic management system. Ensure that all staff understand and apply the strategic management system in their daily work, so that each member is aware of their roles and responsibilities in achieving the company's vision.

2.KeyClient Service. Focusing on and expanding the business of A+ and A strategiccustomers, we are committed to providing more personalised product and servicesolutions to ensure the high satisfaction of these customers.

3.Digital Transformation. Promote the synergistic transformation and developmentof digitalisation, intelligence and greening, which will be one of the key initiatives for the Company to maintain its competitiveness in the long run,despite the additional work load it may bring initially.

4.Organisational Capability System. Strengthen the talent cultivation mechanismand ensure that positions at all levels have a high-quality talent pool throughvarious internal mechanisms; at the same time, promote cross-departmentalco-operation to form an efficient and collaborative team culture.

ChenXiaolin, chairman of the board of directors, concluded, ‘We firmly believe thatthere is no difficulty that cannot be overcome as long as all employees thinkand work together.’ He pointed out that creating value forcustomers continuously is the foundation of the enterprise and the mission ofevery Tianjie person. He encouraged all employees to work together and continueto shine in their respective positions. Make unremitting efforts to achieve the company's goal in 2025. Wish everyone a healthy, safe and joyful new year.