Tianjie Industry Urgently Mobilises to Fight Market Defence War

On the afternoon of 11th April, 2025, the meeting room of Tianjie Industry was full of heavy atmosphere and fighting spirit, where an urgent meeting was held for the ‘policy briefing on the survival and development of Tianjie under the new situation’, which is related to the fate of the enterprise. The meeting focused on the impact on the company's business due to the high tariff of 125% imposed by the U.S. ChenXiaolin, Chairman of the Board of Directors, Jiao Yongdong, Vice President of the company, and all the members of the management cadres and the sales system were gathered here to discuss the countermea sures and resolved to launch a ‘Tianjie defencewar‘.

For a long time,our business has been quite dependent on the U.S. market, and the imposition of such high tariffs by the U.S. is like a heavy hammer, which will cause the company's business to suffer a heavy blow. At this critical moment of survival,the top management of the company knows that in order to win a chance of survival for the enterprise and keep the rice bowl of every Tianjie person,only all the staff are united and speed up the development of the African-American market.

At the meeting,the company's leaders analysed the current severe situation in detail, spoke frankly about the uncertainty of the U.S. market, and proactively sought change. ‘We can not sit back and wait for death, we must take the initiative!’ Jiao Yongdong,vice president of the company, said with a firm gaze, stressing that opening upthe non-American market is the key to breaking the ice at the moment. ZhangGuoqing, vice president of sales, said to increase the development of the market in Europe, Africa, South America and Southeast Asia. In-depth market research needs to be carried out in the early stage, based on the characteristics of different markets, research and development and positioning of products, and strive to accurately meet the needs of customers.

In order to guarantee the smooth implementation of the strategy, the company will also make greater changes in organisation and mechanism. Breaking down departmental barriers and strengthening departmental synergy to form an efficiently functioning whole. The sales department will be customer-centred, and them anufacturing, technology and quality departments will work closely together to provide customers with better quality products and services. Finance ManagerPan Yunxia said that the financial department will fully support the company to increase source and reduce expenditure. On the one hand, it will help the sales department to take orders through scientific and reasonable adjustment of the price system; on the other hand, it will strictly control the expenses,actively strive for tax exemption and government subsidies, reasonably plan the capital budget, and guarantee the normal operation of the company's domestic and international business. The Material Department, Cable Production Department and Material Production Department have also put forward their own plans to reduce costs and increase efficiency, from optimising supplier management, reducing inventory costs to adjusting production processes and improving production efficiency, etc., to reduce operating costs in all aspects.

The meeting not only clarified the development direction of the company, but also gathered the strength of all the staff.Everyone expressed that they would meet the challenges with a more positive attitude and regard the difficulties as opportunities for transformation. The company is now standing on the turning point of fate, and this ‘defence war’ is both a challenge and an opportunity for the transformation and development of the enterprise. All Tianjie people will be united, with firm beliefs and practical actions,endeavour to develop the African-American market, and promote the company's transformation and upgrading and long-term development in difficult times.